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FOOD TOO GOOD TO BE CALLED KIBBLE
We believe that fresh, clean ingredients with minimal processing provide pets the best nutrition possible. Created with a veterinary nutritionist, these 100% human grade clusters are made with real whole foods. They’re mixed in small batches, cold pressed, slow roasted and dehydrated to maintain the nutrients, aroma and textures of whole foods. They look different because they are different, straight from our kitchen to yours!
From eggs and salmon to pumpkin and parsley, wholesome foods you recognize and can pronounce are the only ingredients we use. And what we leave out is as important as what we put in.
To meet our 100% human-grade standard, our suppliers must provide proof of food origins, screening, handling, cleaning and more. We only source from folks we know and trust, including a few we started with back in 2002.
Our company started in our founder's kitchen, where she made meals for her family (both human and pets). Today, we still prepare food with the same love, and uncompromising quality.
Whether you’re adding a little water to make one of our dehydrated meals or simply pouring out a bowl of our new MadeHonest™ Whole Food Clusters, you’re getting the most nutritious food prepared in the most meticulous ways.