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Vital Essentials - Freeze Dried Nibblets

The ALPHA Prey-model diet recognizes that dogs and cats are natural carnivores. They instinctively thrive on essential nutrients from the whole animal–RAW meat, bones, and whole vital organs. This diet promotes vitality and supports overall health and wellness for all breeds and ages.

The ALPHA-Prey Story



A pack of canines in their natural habitat in pursuit of their prey. They ultimately select the animal of their choice and as a cohesive team, take
it down in one quick flurry of activity. Dinner is served!

The event that follows is not your typical eight-place setting around the freshly harvested feast, where each member of the pack is offered equal portions of the bounty. In fact. . . it’s quite the opposite.

If dinner is not “shared equally”, what actually happens?  Which animal within the pack is the first to eat? If you guessed the biggest, the strongest and the healthiest. . .the ALPHA, you’re correct. What portions of their prey do they instinctively consume first and why? In nearly every situation, the ALPHA instinctively seeks the vital organs – heart, liver, lungs, kidney, and tripe, which are “chock full” of vital, essential nutrients. This vital organ mix, along with the  meat and bone, provides the ALPHA with the richest source of nutrients it needs for a strong immune system, to procreate strong, healthy offspring for the long-term survival of the pack.


As dinner continues, the remaining members of the pack, in order of hierarchy, take their place at the harvest and consume the left over  portions of prey. Their diet is not the same as the ALPHA.

As a steward of your pet’s health and well-being, you would want to provide your pet the ALPHA diet, rich in vital, essential nutrients vs an average diet like one of the lower ranking members of the pack? Pet-parents want the best for their furry, four-legged family member,
and choose The ALPHA-Prey model diet.

Vital Essentials® is just that - the ALPHA diet: comprised of meat, bone, and whole vital organs, more than any other complete and balanced raw diet.  It’s all there–fresh heart, liver, lungs, kidneys, tripe, meat, and bone. Virtually identical to the diet of an ALPHA in its natural habitat, Vital Essentials provides pets the opportunity to lead long, vibrant, healthy lives, just as they deserve.